Friday, December 16, 2011

Giving

When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.   
Wayne Dyer

Nobody wants our junk.  Giving an old set of clothes or a worn out car as a tax write off is fine for some folks, but I don't seem to benefit spiritually from giving those things.  I have been dwelling on ways to give something I am good at, for which I generally get paid to show professionals, writers, business owners, and corporations.   And it always comes back to my time.  The most valuable commodity we all have is our sincere honest effort, our best, the grand sum of all we have learned - ourselves.  

I would like to take this opportunity as the year ends to offer of myself, and my skills at Social Media to ANYONE who reads this.  If you would like to:

    *  Expand your audience
    *  Get more followers
    *  Learn Social Media 

Than I am offering an hour of telephone consultation to anyone who wants to leave a post below in the comment section.  If nobody comments,  well, at least I offered.  If 30 comment, well I guess I will have benefited 30 folks.  

I manage multiple accounts across all spectrum of Social Media, I write articles, I do networking events, and I have been involved with motivation, management, and training most of my adult life.  I just want to give back, to help others, and show my appreciation during the Holiday Season to all of the followers and all of you who have interacted with me, and have taken the time to stop by my blog. 
Here's wishing you all a Merry Christmas, and Happy New Year.

___________________________________________

When Commenting, Remember to Leave Your Twitter Handle:

http://facebook.com/ProNetworkBuild






___________________________________________

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2


Sunday, November 27, 2011

Biz Rate False Advertising

I went to this website looking for a 50 inch TV.  Mostly to compare prices, I have been looking at one for a gift all summer.  I have noticed that alot of these sites, including Sears and others have one price to lure you in; and another, completely different price once you click which model you want.

Is this fair?  Do they take consumers for complete fools?  Don't they do more harm than good running false advertisements?

Here's the page I landed on.......
http://www.bizrate.com/television-tv/oid2722464660/search/retarget/


Here's the page that advertised the TV as $499.00


And here is the actual page they took me to when I clicked on the $499.00 model, note the price is now $599.00  a $100.00 Price Difference.

Price Jumps $100 When You Click the Image
SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

________________________________________________

http://facebook.com/ProNetworkBuild


Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Friday, October 21, 2011

Watch Out for Sneaky Moves by Google Facebook and Twitter

Big Social Media wants your phone number.  After giving it to them, getting it back might mean having to change your number.   Numerous attempts have been made to get mine, and I just refuse to give it to them.   I simply refuse.    Let's use Google as an example ( Facebook uses identical tactics, so does Twitter ).  When logging into something like Google +, I will get a prompt asking for my phone number.



At first, Google did this supposedly for "Security" reasons.   After refusing no fewer than twenty times, Google stopped asking.  Then, two weeks ago, they started asking all over again!  Once again, I refused.    If they didn't want it so badly, if they weren't so conniving and sneaky about it, I might even consider giving it to them.  But the dishonest tactics are particularly suspicious.

My destination was ultimately gMail.  Since I have Google +, Blogger, Voice, Business Accounts that I manage, it's important to understand: All I wanted to do was check my mail!


ReType Your Destination

What to do?  The easiest thing is  A. Log in with your password.  B.  When you see the prompt for your phone number?    DO NOT GIVE YOUR PHONE NUMBER.  So  retype  http://gmail.com  which isn't that hard.  Just retype your destination.  The same for Blogger, or any other Google Product.

Do the same thing with Facebook, Twitter or any other site that requests your phone number.

Ultimately, they will sell your information, track you using your GPS within each cell phone, and do it all without your permission. Government agencies request information?  These companies provide it with little or no push back.   Obviously, most of us have nothing to hide.  But that is not even the threshold.

The threshold is greed, and how much is your privacy worth to you?  Supposedly,  the Big 3, Facebook, Twitter and LinkedIn DO NOT SELL your number or publish it without your permission.  Which means absolutely nothing.  How much will the highest bidder pay?  5 dollars per phone number?  10 dollars per phone number?  With only 200 million phone numbers, Facebook could make 1 Billion dollars in cash selling numbers to some schmucks from Russia for 5 dollars apiece.

So refuse to give out information, you already have an account, don't be fooled into giving them more information, and remember:  retype the destination.

Pass along my free tips, remember to plant and sow.  And use what you know about Social Media to start conversations with others - grow your network, and improve people's overall experience.  God Bless ya!





_______________________________________________

http://facebook.com/ProNetworkBuild


Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Tuesday, September 20, 2011

Vary Your Hashtags

Regardless of your field of interest, vary your hashtags on Twitter.

For those who don't use them often, they are words used in search preceded by the pound sign.  Thus tree becomes #tree;  racing becomes #racing.  Now, Twitter's search ability is so efficient that ANY word can be searched without the hashtag, but I like to search using both ways.  I will search with and without it, just to be thorough.

One of the most common is #Quote.   Any word can be hashtagged in a Tweet, sometimes people use it for emphasis since Twitter has no bold, or fonts.

The Search feature is located in the upper toolbar, is grey in color, and next to the blue bird.  You can create your own hashtag, but don't expect it to take off right away, you have to be consistent, over time, and plan to use it for the long run in order for an original word to take root.

GET OUT OF YOUR COMFORT ZONE: 

Varying your hashtag will enlarge the way people find and follow you.  Let's just use the subject of writing for a moment, and examine some words that we might use in our Tweets:

#author
#poettues (writer chats)
#novels
#novelists
#100words
#poem
#vss (very, very short)
#poet
#poetry
#pubtip (publication tips)
#publishing
#scifi
#selfpublishing
#webfic (web fiction)
#weblit (web literature)
#wip (work in progress)
#writer
#writetip (writing advice)
#writing
#writingtips (writing advice)
#scriptchat
#blogchat
#amwriting

We can do this for any subject, idea or interest.   Vary those hashtags, not everybody thinks in the same way as we do.  Some people's processes are different, and we all arrive at thoughts differently.  AND don't forget to use plurals sometimes too!  Thus, #Coupon becomes #Coupons.

It is easy to stay in our comfort zone and think we have an audience, and really, nobody is paying attention to us at all. It's not till we experiment with something different that we determine there might be a better way.    Twitter is beautiful. It allows us to experiment with NEW ideas with every tweet, free,  and nobody is going to chastise us for trying.

I Tweet @ProNetworkBuild 

http://facebook.com/ProNetworkBuild


SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/


_______________________________________________________

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Sunday, September 18, 2011

Buffett's Proposal

This week, we'll here President Obama ( and of course the media outlets ) tout the so called "Buffett Proposal" to tax the rich.  The idea is that the President will float the idea of raising the income tax rate on people making over 1 million dollars  per year.

Was Warren Buffet's Suggestion to Tax the Rich Genuine? 

Long before Warrent Buffett, the Omaha investor proposed in his NY Times Op Ed to raise taxes on the rich, he sheltered his own massive fortune in the Gates Foundation.  In 2006, he gave most of his money ( at the time 44 Billion worth of stock ) http://www.washingtonpost.com/wp-dyn/content/article/2006/06/25/AR2006062500801.html  in a tax exempt charity.   His agreement involves giving away one tenth of his wealth each year, until he's given all of it away to tax exempts.  His scheme would not work at all if the Government were to take a huge piece of the money.   He has also indicated that he will give the rest away to non taxable charities before he dies, or at his death.  This has been integral to Mr. Buffet's notions of acquiring vast wealth.   The U.S. Government will not see any increase in taxes from Mr. Buffett.   









Tax Exempt is not Paying Taxes

The very idea of a tax exempt shelter is to avoid paying taxes on money.  Regardless of how good the cause, whether it be inoculating African kids against measles or bringing computers to every class room, the entire purpose of charitable giving is two fold:  1.  To "give" the money to a worthy cause, or at least something the giver deems worthy.  and 2.  Keep the government from taxing the money.


Reversing the Capital Gains Effect

Had Warren Buffett been paying a 38% Tax on his capital gains (or 30% or 20%) throughout his lifetime, he would not have been worth #400 million when he first entered the Forbes "Richest Men in the World" List.  As a matter of fact, he wouldn't have been on the list at all.  He would have been worth closer to $100 million when he first entered the list.

Warren Buffett is 80 years old, and has been investing other people's money, and living off his capital gains for 60 years.  He is NOW deciding to suggest that the system change for the super wealthy, AFTER he has benefited by the system more than any other human being alive.

President's Proposal to Tax People Making More than A Million Dollars Per Year

Obama's so called "Buffett Proposal" to tax people making more than a million per year is named because of the NY Times Op Ed piece "Stop Coddling the Rich"   But if you read the open letter Warren Buffett wrote on August 14th, 2011, he mentioned the SUPER RICH.
http://www.nytimes.com/2011/08/15/opinion/stop-coddling-the-super-rich.html?_r=1   Mr. Buffett was clearly directing his message toward those who should be giving more to charity, and in lieu of that, be willing to pay a higher percentage in income tax.  If you read it thoroughly,  Mr. Buffett was referring to those who make $227.4 million on average from Capital Gains.   Not salaried income workers whom he felt already pay their fair share.

As a matter of fact, Warren Buffett was really directing the article at the "Richest" people on earth, or the Top 400 ( Forbes List ) and many of the people on the list do not even reside in the United States.

Taxing the Rich is Just Code Speak to Increase the Size of Government

When Warren Buffett says he thinks it's a great idea to tax the Super Rich, he means they should pay a larger portion of their taxes to government.  But when Mr. Obama says to "Tax the Rich" he means to increase the size the government.

The U.S. Government tax receipts for 2010 are already 4.5 Trillion dollars.   Taxing the rich for another 100 Billion or 200 Billion or 300 Billion may just be a way to curry favor with the middle class, but will do little to pay down our national debt.

Warren Buffet Has Tried to Encourage Other's Before

The Oracle of Omaha by anyone's standard is a humble man.  He lives in a 6,000 square foot house he bought in the 50's.  He doesn't throw his money away on lavish parties, and stunts.  He has encouraged others to give by his own example, and it's easy to accept his notions of charity. 

His wordage in the Opt In piece tells the story:

        I know well many of the mega-rich and, by and large, they are very decent  people. They love America and appreciate the opportunity this country has given them. Many have joined the Giving Pledge, promising to give most of their wealth to philanthropy. Most wouldn’t mind being told to pay more in taxes as well, particularly when so many of their fellow citizens are truly suffering.
The "Stop Coddling the Rich" piece does not affect Warren Buffett.  He is 80 years old, and has sheltered his own wealth, and given away much money to charity.  He intends to give it all away before he dies.  He is not giving his money to the United States Government.  Not at all ... Out of his net wealth of 44 Billion, he has paid 7 million in taxes last year, less than a tenth of one percent of what he is worth. 

R.J. Kirk's Views on Warren Buffett's Op Ed Piece:

"Why would anyone care about the views on personal income tax rates of a person who has annual income of only 1/7,000 of his net worth? The opinions of small-business owners, who pay a much higher ratio of tax to net worth, are far more informative and important."
RJ Kirk's NET WORTH: $2.2 BILLION
17.4%: THE PERCENT OF HIS TAXABLE INCOME THAT HE PAID IN TAXES



Trying to convince Congress to tax his clients, and those who benefit from his investing tactics; suggesting that higher taxes is a substitute for charity;  and writing letters in the NY Times seem all very good for Mr. Buffett's image.  It may also ameliorate his own guilt after amassing his fortune by the existing rules, and then giving it away to tax sheltered charities.

Isn't it easy to suggest what other's should do after milking the system for all it's worth for his entire professional career?

The Obama administration may well rue the day it decided to use Warren Buffett's name in it's proposal to tax the rich.  When the average tax payer is still unemployed, jobs are scarce, food is more expensive, and gasoline still near $3.50 a gallon, this entire argument is basically a side show.

Buffett's Proposal may do well to fool some voters, and take their attention away from the real issues, but it is hardly a way to solve the country's fiscal problems.


___________________________________________

http://facebook.com/ProNetworkBuild

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Thursday, August 25, 2011

Raising Klout Score 4 Points in One Day


August 25th, 2011


Before we begin, I have to say, I do not put that much stock in Klout Scores.  At least I didn't before I set out to raise my own.  On this trek I realised that my goal made me a better social media manager, I got better at Tweeting, I posted higher quality content, and I buckled down with discipline.



I had to change my frame of reference.  Because Klout was not important to me, I was missing the point:  Klout is important to others, and it is an indication of online influence.  Another personal reason was that some of my clients had a higher influence than I had!  I was doing such a great job of helping them, that I was overlooking my own influence online. 

You CAN raise your score, and doing so will probably mean that you are a better manager of your online profile.



What actions should we take to increase our score?

1. Activate Klout with your LinkedIn, Facebook and Twitter Accounts.

2. Start Tweeting Links that people want to read, and open, and ReTweet.

3. Tweet more frequently, but with quality mentions, and dialogue aimed at influential accounts who will respond.

4. Follow new people regularly, who will mention you and include you in tweets; this is often overlooked, or outright ignored.

   A quote from Joe Fernandez, the CEO of Klout:   It really boils down to what the likelihood of the content you create on social networks is being acted upon; people commenting, clicking links, liking, retweeting, whatever it might be. And then we look at how influential the people are who do that. Ultimately, when we think about influence, it’s really about the ability to drive others to action.

 So when I follow new people regularly, and they mention me in a simple: "Thanks Lonny for the Follow"  my profile is influenced by their tweet.   It's really as simple as that, yet largely overlooked.





Much of the one day bump was predictable.  Over the course of about two weeks, I started following more new people regularly, going from 45,000 followers to about 47,000 followers.  I started upping my game with Tech tweets, science, the environment, news, and I stopped tweeting just general interest or humor tweets. 


Much like making a life change, I had to transform what I was doing.  I had to do something differently if I was to expect different results.  In short, I stopped being lazy, and I did something about my influence online.






Am I going to light the world on fire with my tweets? I don't think so.  But trying to improve my score made me a better person, a better Tweeter, a better account manager.  And I also have a better appreciation for Klout. 





_________________________________________________



Editor/Author Lonny Dunn has followed Telephony Infastructure Stocks since the Mid 90's.  He currently manages over 150k followers over various accounts, and manages business and celebrity accounts online. 

http://facebook.com/LonDunn

Saturday, August 20, 2011

For Whom the Bell Tolls

Yesterday, Hewlett Packard announced that it was going out of the PC business, leaving only Dell and Apple as "boxers" or desktop manufacturers. ( Source: Press Releases, See article: Barron's Analysis, http://online.barrons.com/article/SB50001424052702304658004576510362441767864.html?mod=BOL_twm_col )



Now, I am a big proponent of Mobile Technology, having covered Mobile Infastructure stocks from 1995 to 2001 for The Thesaurus News, an online stockpicking newsletter, and freelance writer for financial publications.  I believe the world is going mobile in a huge way.  More people access the internet with mobile phones than with computers, so don't think I am doing an about face with this piece.

But might some of these companies be rushing it a bit?  I thought of an allegory here, by John Donne, one of the metaphysical poets: 

No man is an island,
Entire of itself.
Each is a piece of the continent,
A part of the main.
If a clod be washed away by the sea,
Europe is the less.
As well as if a promontory were.
As well as if a manner of thine own
Or of thine friend's were.
Each man's death diminishes me,
For I am involved in mankind.
Therefore, send not to know
For whom the bell tolls,
It tolls for thee. 
     by John Donne

  


I've always fancied John Donne, as my ancestors dropped the "e" from our surname a few centuries ago.  His famous line "For Whom the Bell Tolls"  entered the lexicon when used as the title for a novel by Ernest Hemingway in 1940.   But do you know what it means?

In it's simplest context, it might be translated thus:

Don't ask me for whom the death bell is ringing, when it rings, a part of humanity has just passed away, and when one of us dies, a part of all us dies.  So don't ask me for whom it tolls, it might as well be tolling for you ( or me ). 

As we see the "dying off" of PC's, and a rush to go mobile, are we possibly all losing a valuable resource?  Is not a part of mankind dying off, and should we all be feeling the pain?  Is this rage to go mobile just promotion and hype by Madison Ave. Marketing firms to sell us another product which won't do all that we want it to do?

For someone as hooked as I am on the idea that society is changing with handheld mobile devices, there are limitations.

We probably won't see for instance:

     - The folks at Disney or Dreamworks doing the next big animated feature on a Tablet or Mobile Phone.  They will need much more powerful machines than a handheld to do their work.

    - The Comptroller of your company doing her/his payroll numbers on a Tablet while having their lunch on a park bench.

    - Even mundane tasks: A friend in Arizona said she could not set up her Google + account without a desktop, and it would have to wait till she returned from her vacation.  

    - Demographic limitations like the over 55 crowd, such a huge part of social media growth in the last 12 months, they are barely learning to master desktops, are they now expected to learn tablet technology, and should mobile devices be their only access to the Internet? 

     - A writer typing out the next great "For Whom the Bell Tolls"  on her/his Android or Android Tablet with 5 inch screen.

Are we victims of Corporate profits, slick marketing, and visionary dreamers like Steve Jobs, who predicted that we were entering a Tablet Age?  A self serving prediction indeed, considering when he made it 18 months ago, he was unveiling his latest gadget, the iPad. 

Innovation is such that a company must be constantly reinventing itself to stay ahead of the consumer and the competition.  In the case of mobility products, it takes no genius or snake oil salesman like Steve Jobs to have seen this coming.  Many of us who have followed the industry for more than a decade know that the market was held captive in the United States by the U.S. Congress.   Instead of giving away the broadband spectrum in the late 90's, some brilliant politicians decided to auction it off, which literally took years, and the U.S. is behind the EU and Japan in the arena of 3G and 4G broadband communications.  

The current rush to innovate and change the world is Johnny Come Lately to the party, as the United States was set back by legislation and infighting which could be equated to the Mobile Dark Ages.    Nobody who is touting their product can even take credit for any innovations, as they are attempting to do.  Had the U.S. gone mobile in a big way in the Mid 90's, we would probably be at 5G or 6G by now, and this entire revolution would be undertaken by an entirely different group of people. 

So remember, when the you read stories about the death of the PC,  it's probably best to smile, and take it all in stride.  We know who wants to make these predictions:  Those who'd like to sell us a Tablet.  

There is something to be said about sitting down to a full sized keyboard and tapping out an article, that I just don't get from an Android, or iPad.  
 
Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

The Most Important Decision Any Small Business Owver Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/


Use Twitter to Get 1,000 Local Connections Per Week: http://pronetworkbuild.com/use-twitter-to-get-local-followers-and-clients/
________________________________________________

Lonny can be found on Facebook at  http://facebook.com/londunn

   
Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2
     

Saturday, August 13, 2011

Replenishing the Conversation Pool

Dennis Coble remarked yesterday on Twitter in a Tweet:

Giving away brings returns, usually multiplied.Not everyone wants a huge following, though.

We were discussing the fact that #followfriday is not about GETTING followers, but giving back, and promoting others. 

Some don't want a huge following this is true, but who are they conversing with?
Tweepi Configured for "Last Tweet"
Even if you dont care about having a large account, your timeline is losing active followers even as you read this. 


ABF Always Be Following.
We have to be adding to our conversation pool, at a regular, consistant, disciplined pace.  We do this by following new people, and giving them an opportunity to follow back.  If you think your content alone is going to grow a following, you are sadly mistaken.  I participated in a conversation on LinkedIn, and was quite surprised at this passive notion that we should grow our Twitter accounts "organically" as many people expressed the term.   This could take literally years.  

I give new followers sometimes a week, sometimes a few days, but I follow consistently 1,000 new followers when I follow any at all.  This also happens to be Twitter's daily follow limit.  I might follow 200 from a business profile, 200 from a writing profile, and so on, and at other times, I follow the entire 1,000 followers all from one large list. 

Some people ask, what is a good list to follow?  Right on your timeline!!  There are active people, they are talking to someone, find a profile, click FOLLOWERS, and start following.  I prefer people who have tweeted within the last hour, and at other times, I follow people who have tweeted within the last 24 hours.  Either way, I never follow anyone who hasn't tweeted within the last 24 hours, because they are simply not active tweeters, and if they haven't tweeted in 24 hours, they also might not follow back.

If 100 people follow back, that is sufficient.  If 250 follow back, that is even better.  Sometimes as many as half follow me back. 

I use http://tweepi.com/  to sort through the followers, because it gives me statistics like you see above, where I have configured it for "Last Tweet"  .....  if someone hasn't tweeted in 8 days, I don't bother with them regardless of how wonderful their profile is.

There are many reasons to Always Be Following ( new tweeps ) and I cover them in various articles.  Probably the most important is that we need to get out of our comfort zone.  We have our regular retweeters, readers or audience already.  Unless we go out and enlarge our audience, we stagnate, we have no growth.  When we expand our audience, we energize them, as well as ourselves.  Networks that are not growing, are dying.  Help others enlarge their networks by retweeting their articles and links, and they will reciprocate.  Remember to Plant and Sow.

Have a great week!

____________________________________________

Follow Lonny Dunn on Facebook at  http://facebook.com/londunn

Read A Series of Articles on Evan Carmichael for Entrepreneurs By Lonny Dunn at: http://www.evancarmichael.com/Productivity/5630/summary.php

Ninja Tip: Sometimes I find a small, new account, and follow the entire list thereto.  Why?  Because if it's new, there is a high probability the entire list is active, and will follow back.  This is efficient, as I don't have as many to cull later, and get a high follow back ratio.


SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/


_____________________________________________

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Friday, July 29, 2011

Facts Not Hype or Fear

Fearmongering by the mainstream press,  lockstep with Government Officials is generally called propaganda.  The self serving expression of "looming debt crisis"  has been adopted quite nicely by the press.  It is of their own making, this potential Armageddon.

Instead of more blind speculation, and rhetoric, I just thought it might be nice to look at a couple of FACTS... ( God forbid ) so that we are at least armed with some basics as to how we got here, as opposed to the blame game, which get's nobody anywhere.

First it's important to know that total Government receipts in the United States are 4.5 Trillion dollars.  About a third of that is personal income tax, the rest is derived from fees, import taxes, and corporate taxes.  At 4.5 Trillion per year, with no tax increase, ask yourself a simple question:  Does the Government take in plenty of money?

The United States Government takes in more money than any enterprise, corporate or otherwise in the history of mankind.  

The Office of Management and Budget prepares the Administration's Budget Proposal to Congress, and maintains documents for the public to review.  The link to those documents is: http://www.whitehouse.gov/omb/budget/Historicals

Here's a chart prepared by the OMB:


The pink line on the far end which runs literally off the chart is the current projected debt, about a ten percent increase over last years record breaking debt. 

Now, we hear alot that the National Debt was inherited, and caused by wars with Iraq, and a host of other causes ( the endless blame game )  forgotten is the fact that almost a Trillion dollars was borrowed in the very first month of the Obama Administration when both the Senate and the House of Representatives were under Democrat Control.  This was called the "Stimulus Package".



The Above Chart is a Debt to Jobs Chart.  It shows the creation of new jobs (green line) to the amount of Debt (red line).   Notice that Debt has risen sharply, new job creation is down sharply.   It is not lost upon the American public that the unemployment rate has risen from 6% ( before the Stimulus Package ) to 9.5 percent currently.

When you hear there is a "looming debt crisis"  and you hear the media predict the end of mankind, and emergency remedies, remember, the Government doesn't need any more money, it needs to manage better what it is already taking in. 

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

The Most Important Decision Any Small Business Owver Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/

Use Twitter to Get 1,000 Local Connections Per Week: http://pronetworkbuild.com/use-twitter-to-get-local-followers-and-clients/


SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/


__________________________________________________

Follow Lonny Dunn on Twitter at  http://twitter.com/ProNetworkBuild

Follow Lonny Dunn on Google + at: https://plus.google.com/107944712352726038449/posts

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Sunday, July 24, 2011

Women Prefer Showering to Sex

NBCU provides marketing analysis so big conglomerates can leverage buying trends and market products strategically. 

NBCU has a  team of primary researchers executing surveys, focus groups, segmentation,  marketplace and consumer research to answer a broad range of business questions and identify growth opportunities across all phases of the digital businesses.

It recently released a report, which the Press has had a field day with making headlines like I have above.  As soon as we put Sex in a headline, we are bound to have a few hits if for no other reason, the curious and pervs will stop by and take a quick read.

Female researchers at NBCU conducted a survey of American men and women across a wide age group.  They were given a list of activities that they could not do without for a month.  Both women and men chose the Internet, then Sleep as their first two choices, it is the third choice where the NBCU report splits hairs.

What makes the headlines of course is that women chose "Taking a Shower" over Sex as their third MUST HAVE, and men chose "SEX"...

Do Women Really Prefer Showering To Sex?


This  begs the age old sexest stereotype that men are more concerned with sex, when other more scientific research indicates women think about sex as often as men.  Some have pointed out that sleep is something we cannot do without, and we can do without a shower or the Internet.  This is probably true.  I also think it is quite odd that the researchers were all women.  Why did NBCU use only women researchers?  Drawing a conclusion that more women prefer the Internet or showering to sex is probably beyond the data available in the report because of the way the questions were asked.

Does NBCU skew it's survey and results in such a manner as to tell the companies that buy it's data what they want to hear?

Some other data that came out from the report:

More women than men own smartphones; and

More women than men own gaming apps.

I for one do not disagree with these results or numbers.  I have done other research that indicates that women outnumber men on Twitter, but not on LinkedIn.  I manage multiple accounts on Twitter for various companies and celebs and I find this to be accurate anecdotally, as well.  Women have a huge
voice on Twitter, and often do a better job than I do.  I do not draw any conclusions from this fact, I just work with it to my best advantage, by:


    A.  Interacting with and paying equal attention to both men and women

    B.  Listening for tips and ideas that I may garner from them;

    C.  Refrain from making unintended comments that might offend either men or women;

    D.  Make strategic alliances with influencers of both persuasions.

One professional I know says that women have it easier on Twitter, as they can post a pic of themselves, and that alone will attract an audience.  I do not disagree with that statement either.  I will state that I just work harder.  I might not be famous, I might not be handsome, but I can still follow good people, and unfollow the deadbeats with the best of em!

Including the ladies.

What is your opinion? Do you buy into this report?  Leave a comment if you like.

3 Video Special: http://pronetworkbuild.com/3-video-special-2/

The Most Important Decision Any Small Business Owver Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/


How to use Twitter: http://pronetworkbuild.com/how-to-use-twitter/


_____________________________________________________



http://facebook.com/ProNetworkBuild



Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2
 

Thursday, June 16, 2011

Sales Mistakes That Turn Buyers Away

Experienced Sales Professional or Budding Dynamic World Changer in the Making?  Rain Today has been a mainstay of mine for years.  I enjoy their articles, and this free eBook will help the beginner or refresh the thinking of a veteran sales person.

Enjoy:

Tiny URL So You Can Tweet this Link:  http://tinyurl.com/3z6vyw3

Click Here to get your Free eBook from Rain Today:

http://www.rainsalestraining.com/sales-resources/sales-white-papers-ebooks/sales-ebook-sales-mistakes/

While here, pls "Plus 1" us, or Tweet this page below.


Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

The Most Important Decision Any Small Business Owver Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/

Use Twitter to Get 1,000 Local Connections Per Week: http://pronetworkbuild.com/use-twitter-to-get-local-followers-and-clients/

_____________________________________________

http://facebook.com/ProNetworkBuild

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Monday, June 6, 2011

Google Goes Social ( Again ) with Plus 1

Google hopes to make another run at Social Media with the Plus 1 Button for blogs and websites.  Google the Search Engine Powerhouse valued at over 100 billion U.S. dollars is introducing the Plus 1 in response to Facebook's "Like" Button or Twitter's "Tweet This".



Forget writers who make predictions about how well this will work.  There is no reason NOT TO INSTALL THE PLUS 1 BUTTON!

Google is by far the largest search engine, and with the Android phone an open source mobile operating system with many software writers jumping on board, it is probably only a matter of time before Droid outpaces iPhone as the most popular mobile operating system.  So with Google making inroads into mobile search it's dominance of the "search engine" game is safe, at least for the time being.

Why is this important?  Any product that Google purchases or invents integrates seamlessly into it's search.  Many people underestimate Twitter for example.  But Google has given priority to tweets in it's search algorithms.   Many SEO firms are trying to develop ways to get better rankings for their clients seen on the Internet, and all the while Twitter would have assisted those rankings.  So NOT developing a Twitter account would  disadvantage clients who don't tweet.  Use this same principle with Blogger.  Google owns Blogger and gives priority ( fair or unfair is not the realm of this article ) to Blogger accounts over Wordpress or other non Google owned blog sites.

So roll with the Plus 1 Button.  Use it, it won't hurt you to add it onto your blog, and you will enhance your visibility and get in early on this new technology.

__________________________________________________

So what does this mean and how to use it right away?  Here are a few tips:

If you are on Blogger?  You are all set, your Plus 1 Button should be up and working over the weekend or as early as last week.

Whether on Blogger or you own your own Website or Blog, I recommend this 5 minute tutorial from Google.  http://www.google.com/webmasters/+1/button/index.html



Are you on Worpress?  Here is the link to WordPress Plug Ins

A quick run down of adding html code.  Or  HTML Basic Trick:

    Switch your Blog Editor ( or Website Editor ) to HTML or Edit HTML and mark the spot you want your button with XXXXLLLLL or something that will stand out ( within a long line of html code ) before turning on your editor.   Then
cut/paste the Plus 1 Code and replace the XXXXLLLLL with the code.  When you switch back to Compose or Content from HTML mode, your button should appear. 



Remember:  If it's Google, it's about visibility.  By adding the Plus 1 button to your blog posts or web pages now, you are getting more visibility.  Over time, the Plus 1 's will add up.  Visibility IS social media.


3 Video Special: http://pronetworkbuild.com/3-video-special-2/

The Most Important Decision Any Small Business Owver Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/


How to use Twitter: http://pronetworkbuild.com/how-to-use-twitter/



_______________________________________________

Follow Lonny on LinkedIn http://linkedin.com/in/londunn


Lon has written about mobile telephony infastructure stocks since the mid 90's and has specialized in mobile marketing and cutting edge yet affordable ( or free ) technologies for small businesses, professionals and celebrities for over 15 years.  He writes regular short pieces and is an Expert Platinum Author in the Area of Internet Efficiency on Evan Carmichael. 


For a List of His Articles on Evan Carmichael Click Here. http://www.evancarmichael.com/Productivity/5630/summary.php

Monday, May 30, 2011

Comments are like Crack Cocaine for Bloggers


Motivation for this post was a Tweet I saw in #BlogChat on Sunday night. “Comments are like crack cocaine to a Blogger.” If true, than ReTweets are a blogger's Dealer, and Tweets her/his wallet. Tweeting drives traffic to our blogs, ReTweeting expands our audience. Comments may fuel the addiction, but of their own, they are like preaching to the choir. A comment boosts our ego, encourages us, makes us feel like someone is listening. When someone ReTweets us to their audience, we are enlarging our reach, gaining new readers, the torch is passed.



Twitter is like a hit engine as I posted last week. According to statistics, more blog hits are derived by Tweeting than from SEO ( Search Engine Optimization ) or AdWords Campaigns or any other method. Regardless of topic, the likihood that someone will find your article simply based upon using Google, Bing, Yahoo or Metacrawler organic search is very low. But when we use Twitter and to a lesser degree Facebook to drive traffic we strengthen the odds in our favor.


Being able to write interesting and compelling tweets gives us all a lesson in the Journalistic art of headline writing. Which sounds better? “Man finds sandwich on sidewalk” or “Major New Discovery, Washington, DC Resident Finds New Preservative” 
The Ability To Write Compelling Tweets Proves More Valuable Than the Blog Itself


Twitter outpaces Facebook with this phenomena. Now of course there are exceptions, but Twitter drives more blog hits than any other search engine. Stop thinking of Twitter as Social Networking Site for a moment, and think of it as a Search Tool. When we use hashtags, we are making our subject available to the entire Twitterverse. So I might include in that same Tweet such search tags as #Food #Science #Washington, DC.

  Rather than obtaining hits/readers from the few dozen or so people who actually might see the tweet live... ( Remember, there are only about 12 tweets above the fold on any computer monitor ) now my tweet may be read by anyone searching for those keywords.

Bloggers and more generally writers should be and are slowly adapting to the world of search engine optimization the better they become at mastering keyword and headline writing on Twitter.

Which brings me back to my main point. Getting ReTweeted may in fact be easier from someone who is searching for a keyword, doing research, or looking to expand their own follower list by typing in keywords in the first place. So when someone uses Twitter as a search engine, and finds your Tweet, you stand a greater chance of being ReTweeted than if you use no hashtags at all. Invariably they are going to open some links and do some reading, and after investing some time, even a small commitment they may A. Comment in a Tweet and mention our blog; B. Comment within the body of the Blog and/or C. ReTweet a TinyURL of our blog to their followers.

So remember, bloggers, when you get a comment, you are getting praise from a follower, someone who is already reading your blog. But when you get a ReTweet, you are expanding your audience, you are growing your network, you are growing your influence. So go for the ReTweet, and thank the person who sends out your Blog URL to others, they are expanding your audience 1,000 percent more than any comment you receive. Comments don't expand your audience, ReTweets expand your audience.


Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

The Most Important Decision Any Small Business Owver Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/

Use Twitter to Get 1,000 Local Connections Per Week: http://pronetworkbuild.com/use-twitter-to-get-local-followers-and-clients/


_______________________________________________

http://facebook.com/ProNetworkBuild 

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Thursday, May 5, 2011

Business Development and Networking Events in Greater DC Area This Week

• May 05, 2:00 p.m. – 7:00 p.m., “Built to Sell” workshop and networking event, $39-69, Potomac, http://www.eventbrite.com/event/1509415703/eventful/r/eventful
• May 05, 5:00 p.m. – 8:30 p.m., DC Connections, First Thursdays in Tysons, $20, eCitie, Tysons Corner, http://dcconnections.org/
• May 05, 7:15 a.m. – 8:30 a.m., Fairfax CofC, Get Connected! What The Chamber Can Do For You, Free, Vienna, http://events.fccc.org/sbaweb/events/events.asp?details=true&cale_id=326
• May 06, 10:00 a.m. – 11:30 a.m., ASBC, The ASBCs of Government Contracting: Social Security Administration, $55-110, Chevy Chase, http://www.theasbc.org/events/event_details.asp?id=147822
• May 06, 4:00 p.m.-6:30 p.m., Fridays at Four, $25, Bethesda, http://fridaysbm110506.eventbrite.com
• May 06, 8:00 a.m. – 9:30 a.m., ASBC, SBINT Working Group, $20-30, Chevy Chase, http://www.theasbc.org/events/event_details.asp?id=147820

Thursday, April 14, 2011

phone booth art

With the ubiquitous cellphone everpresent, rare indeed is the discovery of a good old fashioned phone booth.  Long gone are the booths themselves.  If we are really lucky we can locate an egg shaped aluminum stand.  Bland, and idle, they are relics of days gone by.  Imagine my interest in seeing what looked like an Escher affixed to the side.   Lon Dunn Fairfax, VA  April 13th, 2011. 


http://facebook.com/ProNetworkBuild


Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Wednesday, April 13, 2011

Great Weather

This is a great time to get out and exercise and enjoy ourselves.  Moreover, research indicates that diet, sleep and physical activity help reduce stress and depression.

Sunday, April 10, 2011

Anger or Hurt in the Workplace

Anger and hurt deter our personal growth. Letting go of our anger and hurt allow us to move on, so we can be more productive, and make a positive impact on others.

Forgiveness is not thinking about it, or pondering it. As a matter of fact, the more we contemplate forgiveness the harder it seems to actually do anything about it. When we shorten the distance between a wrong or perceived wrong and letting go of that wrong ~ we grow and heal faster.  It is the obsessing over what others have done that causes the most harm to our productivity, serenity and peace of mind. 



Has someone said something to you at work that is harmful, or hurt your feelings? As clich├ęd as it sounds, words are only words.  When someone hurts us by talking behind our backs, or confronting us angrily, they are just words.   These create uncomfortable thoughts, and that is the rub.

Remember, often when someone says something in anger, or that is hurtful it is because they are undergoing something we can't readily ascertain from appearances. When this occurs, we need to understand they are hurt. The first time or two, we might be tempted to use a sharp or defensive tone. But as we get better at forgiving we can notice the signs, and not react.

We cannot change people. They will be who they are, and it's not our place to change others. But we can change ourselves. Our ONLY responsibility is to see to it that we forgive, and let go, and understand they are hurt people, and hurt people rather than facing their own change, hurt others. Don't get locked into this cycle of dysfunctional behavior. We are better at recognizing ( and dwelling upon ) what others have done. We don't have any power to change them. But we can change ouresleves. We should focus on what we have the capacity to do.

Often all we have to do is remain silent
, and not react at all. Angry people often stop bullying when they realize we won't be bullied.

Take a deep breath. When confronted, step back, breathe and allow yourself a moment to think that they are probably undergoing something that we don't know about.

If we are resentful about past wrongs, we need to let go. As long was we carry the anger and hurt with us without discussing it, we'll remain locked in our pain. Resentment doesn't harm the person who harmed us, resentment harms us. Open up to someone in a non threatening, non angry way, and simply ask, “May I discuss a matter with you?” We should talk to someone other than the person who harmed us. Resentment, anger and hurt thrive on secrecy, isolation, and thoughts. We can be consumed of them. But when we open up, it is the first real evidence of our willingness to heal.

Open, honest discussion becomes less about proving the other person is an ogre. Over time, discussion becomes about how we can better react to wrongs or perceived wrongs, and what we can do to become better people.

And Pray about it. When we pray for those who've harmed us, and ask God to help us heal we are opening ourselves up to the possibility of change.

Make a forgiveness list of those who may have harmed us, and about those we may have harmed. This list should be our own, and kept private, but it might be the first real attempt we've ever made at unlocking our past, so we can move on to a better tomorrow.

__________________________________________

Lonny Tweets at @ProNetworkBuild 
Lonny can be found on LinkedIn at http://linkedin.com/in/LonDunn

http://facebook.com/ProNetworkBuild

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Monday, April 4, 2011

Depression and Social Media


Depresssion and Social Media
Why Should We Network and Meet People

Are TweetUps, SpeedMeetings and Social Gatherings the Answer to Facebook and Twitter?  Could they start encouraging them for their own survival?
Social Media has become so much a part of the culture that studies are starting to emerge that don't bode well for either Twitter of Facebook.
Are we at a tipping point, where social media has run it's course, and people will harken back to the days of Town Hall meetings, and actually shaking hands?



*A recent study released in March of 2011 states that teens are suffering from depression because of spending too much time on Facebook

*A Cornell Study in 2010 stated that we might think other's lives are happier and more serene than our own because we only see the side of them they want us to see on Social Media

*The Term or Expression: Social Media Addiction, once an offhanded comment or joke has become part of the nomenclature of Sociologists and Psychiatrists

*Recent Wall Street Journal and Dow Jones estimates show that people are starting to back away from spending too much time on Facebook

____________________________________________

Social Media has Become Universally Essential 
Social Media by needs is essential in the modern world. When Facebook passed 400 million profiles in 2010 it made setting up a profile thereupon essential. Why? The answer is simple. It took the anonymity out of the Internet. We were no longer identified as “Firebrand2000” or “ThatSexyLady” but by our real names. Moreover, businesses during the recession were jumping into Social Media in a big way staking their claim to Internet real estate. There has been a demographic shift as well, with more baby boomers becoming involved. Twitter's average user is 38 years old. Facebook's fastest growing demographic is over 55. LinkedIn, the Internet's largest professional and business website with over 100 million professional profiles is used by over 50% of hiring managers to exclude someone from a job. By some estimates, 60% of staffing companies and personnel directors Google a job candidate's profile before hiring them.

These societal shifts have made keeping and maintaining a profile absolutely essential in a recession, standard operating procedure. But there is an even more vital reason we all must keep, maintain, and manage our image online:

We lose by default to our competitors when we do not take advantage of social media. We are required to take advantage of newer technologies in order to survive.

The convergence of Corporate Participation, Demographic Shifts, and Competitive Pressure mean it is vitally important, necessary, and impossible to avoid maintaining our online profile, and understanding how to manage it well. Knowing how much is enough, and how little is not enough is where the “Social Media Addiction” comes into play.

____________________________________________________


Some actions are obvious to us like limiting the time we spend on social media, looking for signs of depression like: isolation, sleep pattern disruption, and mood swings. There is a pro active, and positive evolution which should occur from social media participation.

Tweetups are gatherings of people we meet on Twitter. For security reasons these should be in group format. Nobody take a sound bite here, and argue that I am saying teens should meet one on one with strangers, because I am emphatically NOT writing that, or endorsing any such thing. I am saying that it is fulfilling, rewarding, and encouraging to actually get together with others we meet online in group settings. Many such Tweetups can be researched or started on your own.

Some hashtags I've found in Twitter Search are #LondonTup for London Tweet Up; #DCEvent for Washington, DC, and others.


There are conferences we can attend. They can be geographical, or by subject. Writer's Conferences, Blogger's Conferences, Moms Gatherings, LinkedIn Connections gatherings. Participation in such events gives us balance, and a sense that all the time we spend online is worth it, because there are meaningful, worthwhile connections being made. Social Media needs to encourage more real life connections, and embed that philosophy into it's culture. Eventually liquore companies had to adopt the “Drink Responsibly” Mantra. Facebook should arrive to this conclusion early, and campaign on “Facebook Responsibly. Get out of your House”.

One area I have had success with is starting networking groups, and putting professional groups together by geographical location, by specialty, ie: Doctors, Lawyers, Real Estate, among others; and by language, or neighborhood. We then cross market the networked groups to one another, and find commonalities, after all, Realtors are not going to send each other any business, are they? I started putting together professional groups with Alberto Lequizamon in 2008 at the start of the recession. “Our understanding of the recession was that networking was smart marketing, as it was basically free or low cost.” Alberto has started 17 corporations, and is a natural networker anyway, having an easy going manner, and open minded to more opportunities all the time. “Networking is also a way for anyone with a social media profile to have an end-game. It helps them realize the true potential of all the time they have spent online”.

Creating a network can be easy. It doesn't have to be difficult. However, many people starting from scratch do not have a template. Networks of themselves tend to stagnate if there is not a steady stream of new people entering the group. History proves this out. Members die, retire, move on, move away, or move out.

Starting from scratch can be more difficult as the reader has to determine how in the world to start the network, where to look, and where to take the network. How does one put together networks that don't stagnate? What keeps it alive once all the members know each other, and maximize each other's potential? Where does the new business come from? How do they get compensated for enlarging the group, if at all? How does the group find locations and venues for their meetings? How often should they meet?


Social Media should be part of your overall strategy for business. It should not be a substitute for business. Over reliance on Social Media could be a huge waste of time without goals, and a direction. Online Marketers, considered on the cutting edge when it comes to technology marketing like video presentation, mobile marketing and eMail will be the first to tell you: only .1% of them make money, the rest of them lose money. And guess what direction they are headed? Toward meet ups and networking in person. They will be the first to admit, that without real relationships, and getting together on a regular basis, there is no profit, there is no reward, there isn't a lot to gain, but more promises, and empty blogs.

Here's a suggestion: Instead of thinking how you can squeeze in more time on Social Media, start thinking of ways in which you can spend more time converting your online relationships to real in person relationships.

You will have a much more rewarding experience, meet some great people just like you, and your investment will convert to lifelong memories.

If you would like to contact Alberto about Networking Ideas, his eMail address is: alberto@spngroups.com and his phone number is: 202-246-8229
_____________________________________________
 follow Lonny Dunn on Twitter at http://twitter.com/ProNetworkBuild
on LinkedIn:  http://linkedin.com/in/londunn

http://facebook.com/ProNetworkBuild

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Copyright 2011.  All Rights Reserved Lonny Dunn  All contents and word groups are original word combinations, and not found anywhere else on the Internet or elsewhere.  No duplication of these contents is allowed, unless in it's entirety, including this sentence.  ProNetworkBuild is a copyright of Lonny Dunn.