Friday, June 22, 2012

Just Checking In

JUST CHECKING IN
A minister passing through his church
In the middle of the day,
Decided to pause by the altar
And see who had come to pray.
Just then the back door opened,
A man came down the aisle,
The minister frowned as he saw
The man hadn't shaved in a while.
His shirt was kinda shabby
And his coat was worn and frayed,
The man knelt, he bowed his head,
Then rose and walked away.
In the days that followed,
Each noon time came this chap,
Each time he knelt just for a moment,
A lunch pail in his lap.
Well, the minister's suspicions grew,
With robbery a main fear,
He decided to stop the man and ask him,
'What are you doing here?'
The old man said, he worked down the road.
Lunch was half an hour.
Lunchtime was his prayer time,
For finding strength and power.
'I stay only moments, see,
Because the factory is so far away;
As I kneel here talking to the Lord,
This is kinda what I say:
'I JUST CAME AGAIN TO TELL YOU, LORD,
HOW HAPPY I'VE BEEN, SINCE WE FOUND EACH OTHERS FRIENDSHIP AND YOU TOOK AWAY MY SIN. DON'T KNOW MUCH OF HOW TO PRAY, BUT I THINK ABOUT YOU EVERYDAY.
SO, JESUS, THIS IS MIKE CHECKING IN TODAY.'
The minister  feeling foolish,
Told Mike, that was fine.
He told the man he was welcome
To come and pray just anytime
Time to go, Mike smiled, said 'Thanks.'
He hurried to the door.
The minister knelt at the altar,
He'd never done it before.
His cold heart melted, warmed with love,
And met with Jesus there.
As the tears flowed, in his heart,
He repeated old Mike's prayer:
'I JUST CAME AGAIN TO TELL YOU, LORD,
HOW HAPPY I'VE BEEN, SINCE WE FOUND EACH OTHERS FRIENDSHIP AND YOU TOOK AWAY MY SIN. I DON'T KNOW MUCH OF HOW TO PRAY, BUT I THINK ABOUT YOU EVERYDAY.
SO, JESUS, THIS IS ME CHECKING IN TODAY..'
Past noon one day, the minister noticed
That old Mike hadn't come.
As more days passed without Mike,
He began to worry some.
At the factory, he asked about him,
Learning he was ill.
The hospital staff was worried,
But he'd given them a thrill.
The week that Mike was with them,
Brought changes in the ward.
His smiles, a joy contagious.
Changed people, were his reward.
The head nurse couldn't understand
Why Mike was so glad,
When no flowers, calls or cards came,
Not a visitor he had.
The minister stayed by his bed,
He voiced the nurse's concern:
No friends came to show they cared.
He had nowhere to turn.
Looking surprised, old Mike spoke
Up and with a winsome smile;
'the nurse is wrong, she couldn't know,
That he's in here all the while
Every day at noon He's here,
A dear friend of mine, you see,
He sits right down, takes my hand,
Leans over and says to me:
'I JUST CAME AGAIN TO TELL YOU, MIKE,
HOW HAPPY I HAVE BEEN, SINCE WE FOUND THIS FRIENDSHIP, AND I TOOK AWAY YOUR SIN.
ALWAYS LOVE TO HEAR YOU PRAY,
I THINK ABOUT YOU EACH DAY, AND SO Mike, THIS IS JESUS CHECKING IN TODAY.'



My Aunt Jeannie Sent me this, and under the story it said:  "If you are not ashamed of Jesus, pass it on"  I have done so.  I saw no Copyright attached hereto, but it would seem to me that someone took effort and time to write and edit this short story.  I do not claim it as my own, and publish it here only to hope that it might change a day or even a moment in someone's life.   God Bless Ya!  Pass it on.

AdWords Vs Organic Search   http://pronetworkbuild.com/adwords-vs-organic-search/

How to Get 1,000 Local Connections Per Week http://pronetworkbuild.com/use-twitter-to-get-local-followers-and-clients/

Local SEO And Micro Local Social Media http://pronetworkbuild.com/local-seo-and-micro-local-social-media/

Friday, June 1, 2012

Google's + Local is Just a Social Network Gig

Google's Catastrophic Screw Up

Inside: "Most companies are doing this unaware that they are signing up for a Social Network, and are not consulting their staff about what to do."


Google's New "Google + Local" program was basically kicked off in typical Google Fashion: by nerds in Google Land.  Most of the writing to date has been rather sparse, because the Tech writers and bloggers were caught unaware of this massive shift in Google Search. Here's a great example: SAI posted an article this morning, ranting about Google, but the author doesn't even mention this tectonic shift http://www.businessinsider.com/google-evil-2012-5 either he is unaware or had this article in the can, and didn't want to update it for relevance.  I threw a link up on my site when it happened, and have tried to remain ahead of the curve. http://pronetworkbuild.com/mobile_marketing.html Going so far as to make the link in bold nasty print:  "UPDATE". 

Basically, anytime anyone anywhere logs into a Google Product, like Gmail, or Searches for anything having logged in even three days ago, they are immediately forced to sign up for a Google + Account!

Thinly Disguised Product Forces You To Sign Up for Google's Social Network


This is fantastic at it's core, and probably even violates anti trust laws.  Since Google is the undisputed king of search, I find it a bit distasteful in the very least that they are using their weight to force people to open an Account on what is Google's fledgling and third rate Social Media Site:  Google +.   The site has signed up about 40 million users, and most of the research indicates that users open an account but never use Google +.  Early adopters were allowed in, and we had to be "invited" by one of the chosen few.  This means that the first level of users have thousands of followers in their Circles, and the rest of us were left to gnaw on the bones.

My own ranting aside, there is something very odd about this transition.  And it strikes me as not only very, very bad PR and Marketing, but poor Search Engine Optimisation as well.  And since search IS Google's primary function, this is equally disturbing from a very practical, and sociological point of view.

Bear in mind folks, Google has done away with Google Places.  Most end users don't know what that is.  When we go into Google and search for instance, "Dry Cleaners, Chicago"  we are using Places.  This has been the primary driver of Google's focus for years, and the way that SEO Specialists, Google Certified Trainers, Marketing Professionals, and Advertising Gurus, not to mention Madison Avenue big time firms have done business.

And with this decision, POOOF!!!  Places is completely eliminated, and integrated wholly into Google + Local, with no announcement, no training, and no discussion.  Nobody even seems to know how to use the thing properly!!

And this is where the catastrophic screw up really occurs down on the street level:  Who checks the mail in most professional offices?  It's the Administrative Assistant.   Rare is the Doctor, Lawyer, Judge, Manager, or other Professional who does not have a first tier screener check the mail for garbage, spam, or unwanted solicitations.

Update:
How Does Google + Local and Facebook "Promoted" Posts Effect Small Businesses?

So Google in it's infinite wisdom (and rush to sign up people for it's Social Network, Google +)  now has people setting up business pages all over the planet, and what's really embarassing, is that those pages have nobody in their circles, and nobody has any content on these pages.  From a search standpoint, you have millions of people entering information  into Google's databases at an unprecedented  rate, and they don't even know the implications are, what strategy to implement, or even if they should have a strategy.  Most companies are doing this unaware that they are signing up for a Social Network, and are not consulting their staff about what to do.   It's probably the most bullying I've seen in years by any big Internet company, and yet, it's also amateurish overtly obvious manipulation.  Maybe this is why they did it with no preamble?  To avoid the public outcry and Federal Regulators?

In any event, if you go to search a company and find absolutely nothing on their Google + page, send them my way, I'll fix it for them.  For a fee of course.  I don't work free, and undoing what Sally Smith typed in yesterday may take a lot more effort and many hours of creative thinking than the 5 minutes she spent on screwing it up.

 Here's an example.  A client created her own page without realising the implications.  She left the "T" off the end of the word: "Street" and so there is the Google+ page, created with a misspelled word, and I have to go back in and fix it. Not a big deal. But the business page was in her personal name, and she was opening the mail for her Plastic Surgeon boss.  Now that is a problem, and a big one. She innocently did what Google directed her to do when checking her mail.



Now, multiply this by the many Google Accounts I have, and you get the idea.  Remember, there was no ramp up, no alert, no notice given.  Google just did this two days ago. There is no "How To" ... We are left to our own devices.  Google doesn't even supply a FAQ because nobody has had a chance to accumulate any questions.

Then there is the testing.  When we go back into search to "Test" the account, we are asked to open another Google+ account, just to check to see if the last one we created is working?  What in the world was Google thinking?

Well, you read it here first.  Most of the article writing, as I said is non existent. A search for the term on Google for the words: "Google + Local" (if you are logged in) will bring you to local restaurants. If you log out?  It will bring you amazingly to Google Places or Google Maps as apparantly Google never set up a centralized dump for this particular roll out.

I hope I have put you ahead of the pack by a few days.

Have a great weekend. 

Google + Local Created, Google Places Listings are Affected http://pronetworkbuild.com/Google___Local.html



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http://facebook.com/ProNetworkBuild

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

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