August 25th, 2011
I had to change my frame of reference. Because Klout was not important to me, I was missing the point: Klout is important to others, and it is an indication of online influence. Another personal reason was that some of my clients had a higher influence than I had! I was doing such a great job of helping them, that I was overlooking my own influence online.
You CAN raise your score, and doing so will probably mean that you are a better manager of your online profile.
What actions should we take to increase our score?
1. Activate Klout with your LinkedIn, Facebook and Twitter Accounts.
2. Start Tweeting Links that people want to read, and open, and ReTweet.
3. Tweet more frequently, but with quality mentions, and dialogue aimed at influential accounts who will respond.
4. Follow new people regularly, who will mention you and include you in tweets; this is often overlooked, or outright ignored.
A quote from Joe Fernandez, the CEO of Klout: It really boils down to what the likelihood of the content you create on social networks is being acted upon; people commenting, clicking links, liking, retweeting, whatever it might be. And then we look at how influential the people are who do that. Ultimately, when we think about influence, it’s really about the ability to drive others to action.
So when I follow new people regularly, and they mention me in a simple: "Thanks Lonny for the Follow" my profile is influenced by their tweet. It's really as simple as that, yet largely overlooked.
Much of the one day bump was predictable. Over the course of about two weeks, I started following more new people regularly, going from 45,000 followers to about 47,000 followers. I started upping my game with Tech tweets, science, the environment, news, and I stopped tweeting just general interest or humor tweets.
Much like making a life change, I had to transform what I was doing. I had to do something differently if I was to expect different results. In short, I stopped being lazy, and I did something about my influence online.
Am I going to light the world on fire with my tweets? I don't think so. But trying to improve my score made me a better person, a better Tweeter, a better account manager. And I also have a better appreciation for Klout.
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Editor/Author Lonny Dunn has followed Telephony Infastructure Stocks since the Mid 90's. He currently manages over 150k followers over various accounts, and manages business and celebrity accounts online.