Thursday, January 26, 2012

Building an Audience on Twitter


Beginner to Intermediate User

Twitter drives more traffic to blogs than either Facebook or LinkedIn.  Have you ever Googled the key words in the title of your blog, and noticed that you are on page 78 of Google search results?  I wouldn't count on Google to drive traffic to your blog.  If you are going to be heard, if you are going to be noticed in the clutter of the Internet, you need an audience.  If you are going to build an audience, you will eventually run into a paradox.  That if Twitter drives blog traffic, and you must tweet the link to your blog,  how are you going to increase the size of your Twitter following? 

Increasing our audience on Twitter amounts to learning that we must unfollow.  Mastering who to unfollow, and weeding out the unproductive tweeps frees up space due to Twitter follow limits.   It is no secret that Twitter allows us to follow no more than 1,000 people per day, regardless if we are Justin Beiber, or just some new person recently signed on.   Of those thousand people, maybe 100 or 200 follow back.  What about the other 800?   We have to unfollow them.

This is where we run into another Twitter rule:  We cannot "aggressively follow, then unfollow".  Twitter does not want us to strip the followers as soon as they follow back, or worse, follow a thousand people, and then unfollow them immediately.  This will get one's account  suspended until we reply to the eMail and beg forgiveness.

I use http://Tweepi.com  (Free Version) to Unfollow.   There is no need to "set up a profile" on Tweepi, you can by-pass this step.  Use the "FLUSH" feature to unfollow tweeps who are not following back.

Always unfollow from the last page.  After logging in, and going to the "Flush" feature, on the bottom of the page is a small square on the lower left corner.

This is key to your unfollowing process.  Always work from the last page, backwards towards today.   Mastering speed and ease of use on Tweepi means getting familiar with the arrows (indicated in the above screenshot) and quickly going to the bottom of the screen and moving on to the next group of followers.  Mastering Tweepi means immediately scrolling to the bottom of the page, and hitting the "next" or "previous" button.

For the intermediate user, or someone who has been on Twitter for more than 3 months, here is another Tip:

You can use http://Tweepi.com  "Clean Up" feature to unfollow people who haven't tweeted in a few weeks.  These are rather safe, since they are A. Following You.  B. Are probably innactive  or C.  Have forgotten their password to Twitter.

Using Tweepi Cleanup to Find and Unfollow 1500 Innactive Tweeps


Using this feature, we can locate those followers who are no longer "Active".  Why is this a safe bet?  It is a logical and statistically probable conclusion that someone who hasn't tweeted in 3 months (or 5 months or 12 months) is probably no longer on Twitter.  In the very least, they will not notice that you have unfollowed them to free up space under Twitter guidelines, so you can follow more people each day.    I have also found it to be true that someone with a low ratio of followers to following is NOT as good an account manager as someone who has a high ratio. (Tweepi allows you to control this feature as well.  At the top, again in the "column" feature, you will note a column marked "Ratio" just click that button, and Voila!  you have this very important statistic).


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When leaving a comment, please use your Twitter handle in the body of the comment.  

Lonny can be found on Facebook at  http://facebook.com/londunn

And on Linked in at http://linkedin.com/in/LonDunn


Month Long Complete Social Media Campaign: http://pronetworkbuild.com/month-long-complete-social-media-campaign/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/


Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/


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Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Monday, January 9, 2012

Get More Done Each Day

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My dad, an executive for an insurance company taught me early on that writing things down crystallises our thinking, reminds us, and helps us to accomplish more in each day.  I think it was Napoleon Hill who used this technique and said, "Use this method.  You might not get ALL the tasks accomplished each day, but you will never discover another better method for getting them done either".

I received an eMail reminder of this easy method for accomplishing more each day, and I have reprinted it in it's entirety from Dan Robey.  Here it is:

Here's a question you may want to ask yourself regularly:

What am I doing with my 24 hours?


In other words, every day, what do you have to show for burning

through another 24 hours of your life?

If the answer is, 'next to nothing', or 'not nearly as much as I

would like', then I'm happy to tell you that you can change that
right now, and in a moment, in this email, I'm going to give you a
simple system for doing it.

If you're ready to put more life and more action into your day,

then get a pen and paper and write down this simple system.

It consists of 3 basic steps. Here they are:


1. Write down all the tasks you want to get done today


2. Assign a specific block of time for completing each task

   (like 30 minutes)

3. Select a task, start a timer, and focus on nothing else until

   that task is complete!

That's all there is to it.


Simple, yes! Incredibly effective, YES!


By itself, this system can put your productivity into high-gear -

IF you use it.


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As a productivity and efficiency expert for Evan Carmichael, I have some variations and tips on this above, easy method:

Make sure you can accomplish the task.  Don't write down, "Climb Mt. Everest" ... Tasks are achievable daily accomplishments, not life goals.

Write down the tasks you want to accomplish in no particular order. Don't worry about HOW you will get them done, just write them down.   As you go about your day today, and as you think of things, just write them down, don't worry about prioritising them yet.


At the start of each day, review your list for that day. 


Assign a task number, 1.,  2., 3.,  etc. to them at the start of the day.


Accomplish the HARDEST task first, the rest of your day is downhill.


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I hope these simple effective reminders make you more productive this week.  Remember, only about 5% of working adults actually write things down.  Move into the elite group, accomplish more.  Life is progress, not perfection.  Take what you learn, and pass it on.  Plant and Sow.


Follow me on Twitter at http://twitter.com/Pronetworkbuild


On LinkedIn  at http://www.linkedin.com/in/londunn


On Facebook at http://facebook.com/londunn


If you leave a comment below, please leave your Twitter Handle. 


Twitter Account Management: http://pronetworkbuild.com/twitter-account-management/

Local SEO and Micro Local Social Media: http://pronetworkbuild.com/local-seo-and-micro-local-social-media/

The Most Importain Decision Any Small Business Owner Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/

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Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Sunday, January 8, 2012

Social Media Marketing and Your ROI

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Here's a great resource I found on LinkedIn this weekend.  It's a free download from Argyle, which recently raised 1.2 million in funding.  This is a complimentary  eBook about Social Media Marketing, and measuring your ROI (return on investment).

Free eBook: http://www2.argylesocial.com/l/9922/2011-11-14/60SR

Follow Lon on Twitter:  http://twitter.com/ProNetworkBuild

On Facebook:   http://facebook.com/londunn


Month Long Complete Social Media Campaign: http://pronetworkbuild.com/month-long-complete-social-media-campaign/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/


Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/


____________________________________________________


Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2