Sunday, November 27, 2011

Biz Rate False Advertising

I went to this website looking for a 50 inch TV.  Mostly to compare prices, I have been looking at one for a gift all summer.  I have noticed that alot of these sites, including Sears and others have one price to lure you in; and another, completely different price once you click which model you want.

Is this fair?  Do they take consumers for complete fools?  Don't they do more harm than good running false advertisements?

Here's the page I landed on.......
http://www.bizrate.com/television-tv/oid2722464660/search/retarget/


Here's the page that advertised the TV as $499.00


And here is the actual page they took me to when I clicked on the $499.00 model, note the price is now $599.00  a $100.00 Price Difference.

Price Jumps $100 When You Click the Image
SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

________________________________________________

http://facebook.com/ProNetworkBuild


Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Friday, October 21, 2011

Watch Out for Sneaky Moves by Google Facebook and Twitter

Big Social Media wants your phone number.  After giving it to them, getting it back might mean having to change your number.   Numerous attempts have been made to get mine, and I just refuse to give it to them.   I simply refuse.    Let's use Google as an example ( Facebook uses identical tactics, so does Twitter ).  When logging into something like Google +, I will get a prompt asking for my phone number.



At first, Google did this supposedly for "Security" reasons.   After refusing no fewer than twenty times, Google stopped asking.  Then, two weeks ago, they started asking all over again!  Once again, I refused.    If they didn't want it so badly, if they weren't so conniving and sneaky about it, I might even consider giving it to them.  But the dishonest tactics are particularly suspicious.

My destination was ultimately gMail.  Since I have Google +, Blogger, Voice, Business Accounts that I manage, it's important to understand: All I wanted to do was check my mail!


ReType Your Destination

What to do?  The easiest thing is  A. Log in with your password.  B.  When you see the prompt for your phone number?    DO NOT GIVE YOUR PHONE NUMBER.  So  retype  http://gmail.com  which isn't that hard.  Just retype your destination.  The same for Blogger, or any other Google Product.

Do the same thing with Facebook, Twitter or any other site that requests your phone number.

Ultimately, they will sell your information, track you using your GPS within each cell phone, and do it all without your permission. Government agencies request information?  These companies provide it with little or no push back.   Obviously, most of us have nothing to hide.  But that is not even the threshold.

The threshold is greed, and how much is your privacy worth to you?  Supposedly,  the Big 3, Facebook, Twitter and LinkedIn DO NOT SELL your number or publish it without your permission.  Which means absolutely nothing.  How much will the highest bidder pay?  5 dollars per phone number?  10 dollars per phone number?  With only 200 million phone numbers, Facebook could make 1 Billion dollars in cash selling numbers to some schmucks from Russia for 5 dollars apiece.

So refuse to give out information, you already have an account, don't be fooled into giving them more information, and remember:  retype the destination.

Pass along my free tips, remember to plant and sow.  And use what you know about Social Media to start conversations with others - grow your network, and improve people's overall experience.  God Bless ya!





_______________________________________________

http://facebook.com/ProNetworkBuild


Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Tuesday, September 20, 2011

Vary Your Hashtags

Regardless of your field of interest, vary your hashtags on Twitter.

For those who don't use them often, they are words used in search preceded by the pound sign.  Thus tree becomes #tree;  racing becomes #racing.  Now, Twitter's search ability is so efficient that ANY word can be searched without the hashtag, but I like to search using both ways.  I will search with and without it, just to be thorough.

One of the most common is #Quote.   Any word can be hashtagged in a Tweet, sometimes people use it for emphasis since Twitter has no bold, or fonts.

The Search feature is located in the upper toolbar, is grey in color, and next to the blue bird.  You can create your own hashtag, but don't expect it to take off right away, you have to be consistent, over time, and plan to use it for the long run in order for an original word to take root.

GET OUT OF YOUR COMFORT ZONE: 

Varying your hashtag will enlarge the way people find and follow you.  Let's just use the subject of writing for a moment, and examine some words that we might use in our Tweets:

#author
#poettues (writer chats)
#novels
#novelists
#100words
#poem
#vss (very, very short)
#poet
#poetry
#pubtip (publication tips)
#publishing
#scifi
#selfpublishing
#webfic (web fiction)
#weblit (web literature)
#wip (work in progress)
#writer
#writetip (writing advice)
#writing
#writingtips (writing advice)
#scriptchat
#blogchat
#amwriting

We can do this for any subject, idea or interest.   Vary those hashtags, not everybody thinks in the same way as we do.  Some people's processes are different, and we all arrive at thoughts differently.  AND don't forget to use plurals sometimes too!  Thus, #Coupon becomes #Coupons.

It is easy to stay in our comfort zone and think we have an audience, and really, nobody is paying attention to us at all. It's not till we experiment with something different that we determine there might be a better way.    Twitter is beautiful. It allows us to experiment with NEW ideas with every tweet, free,  and nobody is going to chastise us for trying.

I Tweet @ProNetworkBuild 

http://facebook.com/ProNetworkBuild


SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/


_______________________________________________________

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Sunday, September 18, 2011

Buffett's Proposal

This week, we'll here President Obama ( and of course the media outlets ) tout the so called "Buffett Proposal" to tax the rich.  The idea is that the President will float the idea of raising the income tax rate on people making over 1 million dollars  per year.

Was Warren Buffet's Suggestion to Tax the Rich Genuine? 

Long before Warrent Buffett, the Omaha investor proposed in his NY Times Op Ed to raise taxes on the rich, he sheltered his own massive fortune in the Gates Foundation.  In 2006, he gave most of his money ( at the time 44 Billion worth of stock ) http://www.washingtonpost.com/wp-dyn/content/article/2006/06/25/AR2006062500801.html  in a tax exempt charity.   His agreement involves giving away one tenth of his wealth each year, until he's given all of it away to tax exempts.  His scheme would not work at all if the Government were to take a huge piece of the money.   He has also indicated that he will give the rest away to non taxable charities before he dies, or at his death.  This has been integral to Mr. Buffet's notions of acquiring vast wealth.   The U.S. Government will not see any increase in taxes from Mr. Buffett.   









Tax Exempt is not Paying Taxes

The very idea of a tax exempt shelter is to avoid paying taxes on money.  Regardless of how good the cause, whether it be inoculating African kids against measles or bringing computers to every class room, the entire purpose of charitable giving is two fold:  1.  To "give" the money to a worthy cause, or at least something the giver deems worthy.  and 2.  Keep the government from taxing the money.


Reversing the Capital Gains Effect

Had Warren Buffett been paying a 38% Tax on his capital gains (or 30% or 20%) throughout his lifetime, he would not have been worth #400 million when he first entered the Forbes "Richest Men in the World" List.  As a matter of fact, he wouldn't have been on the list at all.  He would have been worth closer to $100 million when he first entered the list.

Warren Buffett is 80 years old, and has been investing other people's money, and living off his capital gains for 60 years.  He is NOW deciding to suggest that the system change for the super wealthy, AFTER he has benefited by the system more than any other human being alive.

President's Proposal to Tax People Making More than A Million Dollars Per Year

Obama's so called "Buffett Proposal" to tax people making more than a million per year is named because of the NY Times Op Ed piece "Stop Coddling the Rich"   But if you read the open letter Warren Buffett wrote on August 14th, 2011, he mentioned the SUPER RICH.
http://www.nytimes.com/2011/08/15/opinion/stop-coddling-the-super-rich.html?_r=1   Mr. Buffett was clearly directing his message toward those who should be giving more to charity, and in lieu of that, be willing to pay a higher percentage in income tax.  If you read it thoroughly,  Mr. Buffett was referring to those who make $227.4 million on average from Capital Gains.   Not salaried income workers whom he felt already pay their fair share.

As a matter of fact, Warren Buffett was really directing the article at the "Richest" people on earth, or the Top 400 ( Forbes List ) and many of the people on the list do not even reside in the United States.

Taxing the Rich is Just Code Speak to Increase the Size of Government

When Warren Buffett says he thinks it's a great idea to tax the Super Rich, he means they should pay a larger portion of their taxes to government.  But when Mr. Obama says to "Tax the Rich" he means to increase the size the government.

The U.S. Government tax receipts for 2010 are already 4.5 Trillion dollars.   Taxing the rich for another 100 Billion or 200 Billion or 300 Billion may just be a way to curry favor with the middle class, but will do little to pay down our national debt.

Warren Buffet Has Tried to Encourage Other's Before

The Oracle of Omaha by anyone's standard is a humble man.  He lives in a 6,000 square foot house he bought in the 50's.  He doesn't throw his money away on lavish parties, and stunts.  He has encouraged others to give by his own example, and it's easy to accept his notions of charity. 

His wordage in the Opt In piece tells the story:

        I know well many of the mega-rich and, by and large, they are very decent  people. They love America and appreciate the opportunity this country has given them. Many have joined the Giving Pledge, promising to give most of their wealth to philanthropy. Most wouldn’t mind being told to pay more in taxes as well, particularly when so many of their fellow citizens are truly suffering.
The "Stop Coddling the Rich" piece does not affect Warren Buffett.  He is 80 years old, and has sheltered his own wealth, and given away much money to charity.  He intends to give it all away before he dies.  He is not giving his money to the United States Government.  Not at all ... Out of his net wealth of 44 Billion, he has paid 7 million in taxes last year, less than a tenth of one percent of what he is worth. 

R.J. Kirk's Views on Warren Buffett's Op Ed Piece:

"Why would anyone care about the views on personal income tax rates of a person who has annual income of only 1/7,000 of his net worth? The opinions of small-business owners, who pay a much higher ratio of tax to net worth, are far more informative and important."
RJ Kirk's NET WORTH: $2.2 BILLION
17.4%: THE PERCENT OF HIS TAXABLE INCOME THAT HE PAID IN TAXES



Trying to convince Congress to tax his clients, and those who benefit from his investing tactics; suggesting that higher taxes is a substitute for charity;  and writing letters in the NY Times seem all very good for Mr. Buffett's image.  It may also ameliorate his own guilt after amassing his fortune by the existing rules, and then giving it away to tax sheltered charities.

Isn't it easy to suggest what other's should do after milking the system for all it's worth for his entire professional career?

The Obama administration may well rue the day it decided to use Warren Buffett's name in it's proposal to tax the rich.  When the average tax payer is still unemployed, jobs are scarce, food is more expensive, and gasoline still near $3.50 a gallon, this entire argument is basically a side show.

Buffett's Proposal may do well to fool some voters, and take their attention away from the real issues, but it is hardly a way to solve the country's fiscal problems.


___________________________________________

http://facebook.com/ProNetworkBuild

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2

Thursday, August 25, 2011

Raising Klout Score 4 Points in One Day


August 25th, 2011


Before we begin, I have to say, I do not put that much stock in Klout Scores.  At least I didn't before I set out to raise my own.  On this trek I realised that my goal made me a better social media manager, I got better at Tweeting, I posted higher quality content, and I buckled down with discipline.



I had to change my frame of reference.  Because Klout was not important to me, I was missing the point:  Klout is important to others, and it is an indication of online influence.  Another personal reason was that some of my clients had a higher influence than I had!  I was doing such a great job of helping them, that I was overlooking my own influence online. 

You CAN raise your score, and doing so will probably mean that you are a better manager of your online profile.



What actions should we take to increase our score?

1. Activate Klout with your LinkedIn, Facebook and Twitter Accounts.

2. Start Tweeting Links that people want to read, and open, and ReTweet.

3. Tweet more frequently, but with quality mentions, and dialogue aimed at influential accounts who will respond.

4. Follow new people regularly, who will mention you and include you in tweets; this is often overlooked, or outright ignored.

   A quote from Joe Fernandez, the CEO of Klout:   It really boils down to what the likelihood of the content you create on social networks is being acted upon; people commenting, clicking links, liking, retweeting, whatever it might be. And then we look at how influential the people are who do that. Ultimately, when we think about influence, it’s really about the ability to drive others to action.

 So when I follow new people regularly, and they mention me in a simple: "Thanks Lonny for the Follow"  my profile is influenced by their tweet.   It's really as simple as that, yet largely overlooked.





Much of the one day bump was predictable.  Over the course of about two weeks, I started following more new people regularly, going from 45,000 followers to about 47,000 followers.  I started upping my game with Tech tweets, science, the environment, news, and I stopped tweeting just general interest or humor tweets. 


Much like making a life change, I had to transform what I was doing.  I had to do something differently if I was to expect different results.  In short, I stopped being lazy, and I did something about my influence online.






Am I going to light the world on fire with my tweets? I don't think so.  But trying to improve my score made me a better person, a better Tweeter, a better account manager.  And I also have a better appreciation for Klout. 





_________________________________________________



Editor/Author Lonny Dunn has followed Telephony Infastructure Stocks since the Mid 90's.  He currently manages over 150k followers over various accounts, and manages business and celebrity accounts online. 

http://facebook.com/LonDunn

Saturday, August 20, 2011

For Whom the Bell Tolls

Yesterday, Hewlett Packard announced that it was going out of the PC business, leaving only Dell and Apple as "boxers" or desktop manufacturers. ( Source: Press Releases, See article: Barron's Analysis, http://online.barrons.com/article/SB50001424052702304658004576510362441767864.html?mod=BOL_twm_col )



Now, I am a big proponent of Mobile Technology, having covered Mobile Infastructure stocks from 1995 to 2001 for The Thesaurus News, an online stockpicking newsletter, and freelance writer for financial publications.  I believe the world is going mobile in a huge way.  More people access the internet with mobile phones than with computers, so don't think I am doing an about face with this piece.

But might some of these companies be rushing it a bit?  I thought of an allegory here, by John Donne, one of the metaphysical poets: 

No man is an island,
Entire of itself.
Each is a piece of the continent,
A part of the main.
If a clod be washed away by the sea,
Europe is the less.
As well as if a promontory were.
As well as if a manner of thine own
Or of thine friend's were.
Each man's death diminishes me,
For I am involved in mankind.
Therefore, send not to know
For whom the bell tolls,
It tolls for thee. 
     by John Donne

  


I've always fancied John Donne, as my ancestors dropped the "e" from our surname a few centuries ago.  His famous line "For Whom the Bell Tolls"  entered the lexicon when used as the title for a novel by Ernest Hemingway in 1940.   But do you know what it means?

In it's simplest context, it might be translated thus:

Don't ask me for whom the death bell is ringing, when it rings, a part of humanity has just passed away, and when one of us dies, a part of all us dies.  So don't ask me for whom it tolls, it might as well be tolling for you ( or me ). 

As we see the "dying off" of PC's, and a rush to go mobile, are we possibly all losing a valuable resource?  Is not a part of mankind dying off, and should we all be feeling the pain?  Is this rage to go mobile just promotion and hype by Madison Ave. Marketing firms to sell us another product which won't do all that we want it to do?

For someone as hooked as I am on the idea that society is changing with handheld mobile devices, there are limitations.

We probably won't see for instance:

     - The folks at Disney or Dreamworks doing the next big animated feature on a Tablet or Mobile Phone.  They will need much more powerful machines than a handheld to do their work.

    - The Comptroller of your company doing her/his payroll numbers on a Tablet while having their lunch on a park bench.

    - Even mundane tasks: A friend in Arizona said she could not set up her Google + account without a desktop, and it would have to wait till she returned from her vacation.  

    - Demographic limitations like the over 55 crowd, such a huge part of social media growth in the last 12 months, they are barely learning to master desktops, are they now expected to learn tablet technology, and should mobile devices be their only access to the Internet? 

     - A writer typing out the next great "For Whom the Bell Tolls"  on her/his Android or Android Tablet with 5 inch screen.

Are we victims of Corporate profits, slick marketing, and visionary dreamers like Steve Jobs, who predicted that we were entering a Tablet Age?  A self serving prediction indeed, considering when he made it 18 months ago, he was unveiling his latest gadget, the iPad. 

Innovation is such that a company must be constantly reinventing itself to stay ahead of the consumer and the competition.  In the case of mobility products, it takes no genius or snake oil salesman like Steve Jobs to have seen this coming.  Many of us who have followed the industry for more than a decade know that the market was held captive in the United States by the U.S. Congress.   Instead of giving away the broadband spectrum in the late 90's, some brilliant politicians decided to auction it off, which literally took years, and the U.S. is behind the EU and Japan in the arena of 3G and 4G broadband communications.  

The current rush to innovate and change the world is Johnny Come Lately to the party, as the United States was set back by legislation and infighting which could be equated to the Mobile Dark Ages.    Nobody who is touting their product can even take credit for any innovations, as they are attempting to do.  Had the U.S. gone mobile in a big way in the Mid 90's, we would probably be at 5G or 6G by now, and this entire revolution would be undertaken by an entirely different group of people. 

So remember, when the you read stories about the death of the PC,  it's probably best to smile, and take it all in stride.  We know who wants to make these predictions:  Those who'd like to sell us a Tablet.  

There is something to be said about sitting down to a full sized keyboard and tapping out an article, that I just don't get from an Android, or iPad.  
 
Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

The Most Important Decision Any Small Business Owver Will Make: http://pronetworkbuild.com/the-most-important-decision-any-small-business-owner-will-make/


Use Twitter to Get 1,000 Local Connections Per Week: http://pronetworkbuild.com/use-twitter-to-get-local-followers-and-clients/
________________________________________________

Lonny can be found on Facebook at  http://facebook.com/londunn

   
Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2
     

Saturday, August 13, 2011

Replenishing the Conversation Pool

Dennis Coble remarked yesterday on Twitter in a Tweet:

Giving away brings returns, usually multiplied.Not everyone wants a huge following, though.

We were discussing the fact that #followfriday is not about GETTING followers, but giving back, and promoting others. 

Some don't want a huge following this is true, but who are they conversing with?
Tweepi Configured for "Last Tweet"
Even if you dont care about having a large account, your timeline is losing active followers even as you read this. 


ABF Always Be Following.
We have to be adding to our conversation pool, at a regular, consistant, disciplined pace.  We do this by following new people, and giving them an opportunity to follow back.  If you think your content alone is going to grow a following, you are sadly mistaken.  I participated in a conversation on LinkedIn, and was quite surprised at this passive notion that we should grow our Twitter accounts "organically" as many people expressed the term.   This could take literally years.  

I give new followers sometimes a week, sometimes a few days, but I follow consistently 1,000 new followers when I follow any at all.  This also happens to be Twitter's daily follow limit.  I might follow 200 from a business profile, 200 from a writing profile, and so on, and at other times, I follow the entire 1,000 followers all from one large list. 

Some people ask, what is a good list to follow?  Right on your timeline!!  There are active people, they are talking to someone, find a profile, click FOLLOWERS, and start following.  I prefer people who have tweeted within the last hour, and at other times, I follow people who have tweeted within the last 24 hours.  Either way, I never follow anyone who hasn't tweeted within the last 24 hours, because they are simply not active tweeters, and if they haven't tweeted in 24 hours, they also might not follow back.

If 100 people follow back, that is sufficient.  If 250 follow back, that is even better.  Sometimes as many as half follow me back. 

I use http://tweepi.com/  to sort through the followers, because it gives me statistics like you see above, where I have configured it for "Last Tweet"  .....  if someone hasn't tweeted in 8 days, I don't bother with them regardless of how wonderful their profile is.

There are many reasons to Always Be Following ( new tweeps ) and I cover them in various articles.  Probably the most important is that we need to get out of our comfort zone.  We have our regular retweeters, readers or audience already.  Unless we go out and enlarge our audience, we stagnate, we have no growth.  When we expand our audience, we energize them, as well as ourselves.  Networks that are not growing, are dying.  Help others enlarge their networks by retweeting their articles and links, and they will reciprocate.  Remember to Plant and Sow.

Have a great week!

____________________________________________

Follow Lonny Dunn on Facebook at  http://facebook.com/londunn

Read A Series of Articles on Evan Carmichael for Entrepreneurs By Lonny Dunn at: http://www.evancarmichael.com/Productivity/5630/summary.php

Ninja Tip: Sometimes I find a small, new account, and follow the entire list thereto.  Why?  Because if it's new, there is a high probability the entire list is active, and will follow back.  This is efficient, as I don't have as many to cull later, and get a high follow back ratio.


SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/

Adword vs Organic Search: http://pronetworkbuild.com/adwords-vs-organic-search/

SEO Packages from ProNetworkBuild: http://pronetworkbuild.com/seo-packages-from-pronetworkbuild/


_____________________________________________

Lon Dunn writes on Evan Carmichael as a productivity and efficiency expert. He wrote and edited The Thesaurus News from 1995 to 2001 with a specialty in Telephony Infastructure Stocks. With over 20 years following the Mobile Industry, Lon helps Companies, Professionals and Organizations develop Mobile Marketing Strategies combined with Social Media Strategies to strategically target specific markets and demographics to rapidly increase revenues. His most recent book available on Amazon is “How to Use Twitter for Local Business” with Tips and Mobile Marketing Strategies that anyone can do themselves. You can download the free “Kindle App for PC to download the book to your Desktop available on the Kindle Site:
http://www.amazon.com/How-Twitter-Local-Business-ebook/dp/B007VSR6Y2